If you’re thinking of selling your home in the near future, you may think that all that’s required is a “for sale” sign strategically placed on your front lawn -- but there’s much more to it than that. While a sign on your lawn is of paramount importance to the sale of your home, mine actually directs potential buyers to your very own website where they can view the interior, a well-thought out marketing plan is also essential. One of the first things we will discuss is a marketing strategy designed to give your home maximum exposure. Keep in mind that effective marketing of your home requires a lot of communication and articulation of your needs and my expertise. You can do several things so we can ensure your home gets the best possible exposure.
First of all, disclose everything you can about your property and the neighbourhood in general. This information will help a great deal and will be an asset in attracting prospective buyers. For example, there may be something about your home or the area you live in that you may take for granted, but that characteristic could be a major selling point for your home -- such as its close proximity to local schools and recreation.facilities. It’s also wise to be candid about any potential drawbacks as well, so I can make suggestions on how you can improve upon these areas and we can arrive at a suitable list price.
It’s also a good idea to have information on hand that will give me an idea of the costs of running your home -- annual heating bills, along with documentation of any recent major repairs or upgrades -- such as a new roof or new wiring or plumbing. These can be very effective marketing tools.
Pre Arranged Showings and Open House
During an open house or prearranged showings, it’s a good idea to make sure that you and any other members of your family (including pets) are absent. Many buyers are intimidated by the presence of homeowners and tend to rush through a home as a result.
I hire a professional photographer to take pictures of your home, but you may have some excellent photos of your house that can be included in your listing on my website and used in your property brochure. You may have pictures from a special event (garden show, fall show, etc.) that showcase a unique element of your home or you may have had a professional take aerial shots. If you do have photos be sure they are of your home not people or decorations that you are not going to leave with the new owner.
Clean and Clutter-Free
Before any showing or open house, it’s imperative to make sure your home is clean and uncluttered - - both inside and out. Get rid of the “stuff” that you keep meaning to get around to making a decision about (don’t forget the garage) and any unpleasant odours from smoke, cooking or pets. A neat exterior is inviting and a clean and neat interior just makes good, plain marketing sense. Consider having your home painted. It’s a relatively inexpensive way to show it in its best light.
Financing and Closing
Financing is another area where you may be able to help market your home more effectively. You can make your home more attractive to some purchasers by taking back a mortgage. It’s an excellent marketing tool, especially if you’re trading down to a less expensive home. Flexibility on the closing date is another important factor in the successful marketing of a home. Real problems can arise when vendors and purchasers can’t agree on a closing date. Some deals are lost simply because the vendor and purchaser can’t agree on a closing date. I will be keeping you informed weekly by following up after each showing and providing you with updates on how the marketing of your home is progressing. By the same token, if you have any questions or ideas, don’t hesitate to share these ideas with me. You’ll find that a team effort, combined with a realistic approach will help you market your home much more effectively.